Resources



Not ready to invest in marketing? That’s ok. We still want to arm you with some credible marketing resources to help.

SMarketingATL Blogs

Maintain a Consistent Brand and Message – Part 2
Welcome to part 2 of a 9-part blog series to serve as …
Know your audience. Dissect their needs. – Part 3
Approximately 25% of startups fail because they dont validate a market need. …
Begin with the End in Mind – Part 1
Once upon a time there was a Marketing professional who planned a …
9 Brilliant Marketing Strategies for Startups – Intro
Marketing typically isn’t the first full-time function added to a core start-up …

Other Nifty Resources

There is so much information available on the web. After sifting through, I found a few credible sources of marketing guidance for small businesses. The links below will take you to 3rd party sites. SMarketingATL is in no way affiliated with either of the sources listed below.

GUIDANCE
What’s in your Pitch Deck?

If you haven’t created one, now is the time. This is critical for investors, potential partners and even prospective clients. 
BLOG
Marketing Agency Rates

Thinking about retaining a marketing consultant? Not sure of the going rate? 

ARTICLE
Top Reasons Startup Fails

Don’t make the same mistakes. Read this Forbes article to see where other companies went wrong.
ARTICLE
The changing role of marketing in startups

Startup failures come down to… marketing. That’s the view of Craig Zingerline, who has founded multiple startups and seen the growth – and failures – firsthand.
ARTICLE
Create Marketing on a Tight Budget

This Entrepreneur.com article lays out good suggestions if you don’t have the budget to invest in an in-house marketing expert.
ARTICLE
How to Market Your Startup Well Before You Launch

Another good article from Entrepreneur.com. “Brand” is a commonly used word, but I don’t think everyone has the same definition. 

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